All About SEO on WordPress.com


All About SEO on WordPress.com.

SEO DOs and DON’Ts

Do:
  • Regularly publish original content.
  • Use a few precise categories and tags.
  • Write for human ears.
  • Build your traffic in smart, organic ways.
  • Choose simple, meaningful post slugs.
  • Create a descriptive tagline.
  • Include keywords selectively.
Don’t:
  • Start duplicate sites.
  • “Stuff” your site with irrelevant, broad categories, tags, or buzzwords.
  • Write with search engines in mind.
  • Purchase or exchange meaningless “backlinks.”
  • Buy into SEO fads.
  • Worry too much about SEO at the expense of writing good content!

We get a lot of questions about SEO here on WordPress.com, and no wonder — you work hard on your site and want to get the word out! SEO stands for Search Engine Optimization. SEO recommendations are intended to help your site rank higher and more accurately in search engines, like Google. Say you write a blog about sailboats. When someone Googles “sailboats,” how many pages of results do they have to scroll through before they see a link to your blog? The goal behind having good SEO is to increase your website’s SERP (Search Engine Results Page) ranking.

many sailboats

On the busy internet, it can be tough to make your “sailboat” stand out from all the others.

Ideally, you want your link to be on the first page of results. The best ways to accomplish this are:

  • consistently publish useful, original posts about sailboats; and
  • promote your blog in intelligent ways to people who are looking for information about your topic.

The more traffic your blog receives for sailboat-related searches, the higher it will climb in Google’s results. No mystery to that, right? But if you look around the internet, you’ll find dubious advice about how to increase your blog’s SERP ranking. Some of the suggestions you’ll find are just extra busywork, but some can actually end up hurting you with Google.

Common myths about SEO

Myth: I need a plugin for SEO.

Fact: WordPress.com has great SEO right out of the box — you don’t have to do anything extra. In fact, WordPress takes care of 80-90 percent of the mechanics of SEO for you, according to Matt Cutts, head of Google’s webspam team. All of our themes are optimized for search engines, which means they are designed to make it easy for the Googlebot (and other search engines) to crawl through them and discover all the content.

Myth: I need to regularly submit Sitemaps to Google so it knows I’m blogging regularly.

Fact: Every WordPress.com blog has an XML Sitemap. To view your Sitemap, type yourblogname.wordpress.com/sitemap.xml in your browser’s address bar. What you see there is code, so it’s not meant to be easily readable by us. For the Googlebot, however, it’s a “what’s hot” guide to the latest and greatest on your site. WordPress.com also automatically sends notifications to Google every time you publish or update a post or page. This is similar to how your subscribers get email updates. Every time you post, you’re telling Google, “Hey! Check this out.”

XML Sitemap

Here’s how this blog’s XML Sitemap looks in Chrome.

Myth: The more tags and categories I use for a post, the better it is for Google.

Fact: Using a bunch of tags and categories that have little to do with your posts won’t increase your site’s visibility. Actually, Google doesn’t rely on tags or categories — it can tell what your post is about from its content (or it should be able to), as Matt Cutts explains here. Plus, any post on WordPress.com with too many categories and tags will be excluded from the Reader Topics pages. It’s best to use only a few, carefully selected categories and tags for each post — those that are most relevant to what the post is about. Likewise, avoid overly broad tags: “catamaran” is a better tag than “boat.”

Myth: Creating several identical sites about sailboats and making frequent use of sailboat-related terminology in my posts will help me get a lot of sailboat-related traffic.

Fact: Google frowns on duplicate content, and if you have multiple identical sites, your search ranking will suffer for it. Also, while it’s a good idea to use accurate keywords in your posts and post titles, going overboard with so-called “keyword stuffing” will hurt your SERP rank. Strive for clear, natural-sounding writing that reads like it was intended for human ears, not search engine crawlers.

Myth: One effective way to improve my blog’s SERP rank is to purchase or exchange links (sometimes known as “backlinks”) with as many bloggers as possible, so that there’s a lot of traffic going to my blog.

Fact: If you blog about sailboats, the more sailboat-focused sites and articles that organically link to your blog as a fantastic source of sailboat info, the better. On the other hand, Google won’t be impressed if it sees a ton of links to your sailboat blog from blogs about, say, marketing, basketry, lipstick, electronics, or SEO tactics.

Think of it this way: Google wants people to use its search engine as much as you want them to visit your website, so its goal is to return the most useful results for any given query. The more tactics bloggers come up with to fool Google into ranking their sites higher than they deserve to be, the more Google corrects its search algorithms to screen out such bad behavior.

Paying for backlinks is a case in point: in April 2012, Google introduced its controversial Penguin algorithm that improved screening for this bad practice, and many bloggers with excessive backlinks found that their SERP rank plummeted. The moral of this story is that while SEO fads might bump your site artificially for a bit, in the long run, they won’t work.

Myth: SEO requires a strategy and possibly an expert…

For more read original post: http://en.blog.wordpress.com/2013/03/22/seo-on-wordpress-com/

For more information about social media networking, how to add podcast to your website, SEO tips, tricks, social media  good practice, online tools and how to market your site visit New York Web Designer Agency Website
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What is Google PageRank?


Google PageRank and Link Analysis

PageRank is a link analysis algorithm used by the Google Internet search engine that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element E is also called the PageRank of E and denoted by PR(E).

Link Analysis and Google PageRank

No single element is more important to a Web page’s Google ranking than the perceived quality of the links that point to the page — the so-called back links. It is crucial to understand that Google cares less about the quantity of the back links than about the quality of each individual link. The link quality is determined by reviewing the importance of the site that contains the link.
Google does not disclose the specifics of its ranking algorithm to the public. However, the Google Web site states the following:PageRank relies on the uniquely democratic nature of the Web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.” Thus: As you get more quality links pointing to your site, your PageRank will increase.
The bottom line is that effective link building is critical to gaining an opportune Google ranking. Convincing a number of “important,” topic-similar Web sites to link to yours ultimately will prove more useful than any other technique to optimize your site. The tricky part, of course, is to figure out which sites you would like to link to yours and, more important, how to convince their owners to do so.
Effective link building requires patience and persistence. Lots of it. The first step in the link building process is to find out which links are currently pointing to your site. To do so:
Go to the Google Web site.
Type in “link:”+ your Web site URL.
Click “Google Search.
Google will list your Web site’s back links.
If you are using the Google browser toolbar, you can check the back links by pointing your browser to your Web site; then select the “Backward Links” option from the site information drop-down menu.
You should then visit and review the content and PageRank of some of the sites that point to yours. That will enable you to determine whether or not the current back links are beneficial to your site’s Google ranking.
The next step in the link building process is to build more of them…

To learn more about linking strategy and how to improve your PR visit  Link Analysis and Google PageRank web page.